Insight

After analysing the 10 ideas which we have narrowed down to, there is clear theme running through them which I briefly mentioned in the last post. Each of our remaining contestants seems to revolve around DJing, and perhaps more importantly, DJing from a physical perspective. Based on this we have been able to come up with an insight on which we can question, develop and eliminate our remaining ideas down to one concept which we will further develop and make. Here is our insight.....

DJing is becoming more and more software based and

relying on computers to do the work. This can often

detract from the performance. DJing is more impressive

to watch, listen to and do, when it involves the

physical handling of an object or objects.